How to Start a Business Working With an Independent Sales Organization
Written by Allan Lacoste, in Category Latest Articles
In the payment processing world, there is always plenty of room for more Independent Sale Organizations who are ready to take things up to the next level and offer superior service. Not only are there plenty of existing businesses that want your help with their payment processing, there are also tons of new businesses getting started each and every day! Here are a few tips to help you get started building your own business to work with Independent Sales Organizations.
Get Familiar with ISO's
If you want your business to work with Independent Sales Organizations in your area, you first need to be sure that you have a thorough understanding of what they do and how you will play into that picture. There are plenty of resources to learn about ISOs, but you will have some pretty heavy reading ahead of you if you really want to understand what they do, how they make money, and how they are influencing the future of payment processing.
Do Your Market Research First
As with any business venture, the most important thing is to get your market research done early on. You need to know how big your market really is, who your competitors are, and what kinds of services they are offering. Taking a look at their services will tell you what areas you can improve upon. If you want your business to gain a stronghold, you absolutely must choose technology and services that are forward-thinking and representative of the future of the industry. This means mobile solutions and technologies that might cost more upfront but offer a safer, smoother customer experience.
Create a Business Plan
In order for your new business to really take off, you are going to have to form formal partnerships with a few different entities. First, you will need a good relationship with a bank, and you will need to decide which ISO you want to work with. They will want to see your resume as well as your plan for making your business unique.
Remember, there are tons of agents in this field, but many of them have been around for ages and have not done much to improve their services over time. You need to prove that you can come in and shake things up with some fresh ideas and products. This business plan needs to include everything you gathered during your market research phase as well as information about where you will be getting your equipment and how much money will be required to get things flowing.
Choose Your Partners
Now that you have a business plan on paper, it's time to start choosing your partners. While your early market research will inform your decisions, you will definitely want to interview several partner organizations before you make a final decision. As with anything else, there will be tradeoffs as you make this decision, so you really need to focus on finding the Independent Sales Organizations that will work with your system and ideas rather than focusing on payout rates alone.
A well-run business that takes a slightly smaller cut will always grow faster than a disorganized business that takes 100% of the money. As you are just starting out, you may want to partner with an ISO that is very well known for their training programs and support infrastructure because having this information available will help you stay on track and get motivated.
Once you've chosen your partners, it is just a matter of signing agreements and putting your business plan into action. There will be some costs associated with getting started, but most Independent Sales Organizations have tools to help you market yourself effectively to prospective customers.