Director of Marketing
Louis is a marketing professional with over 15 years of success providing digital and legacy marketing solutions across many industries related to Merchant Services. With a proven track record of improving sales leads, product demand, client and prospect engagement, B2B partnerships, and enhancing marketing programs and processes, Louis has built an incredible reputation for success. Louis is best known for his strategic creativity, adaptability and converting analysis into measurable results.
• Print and digital marketing strategy, campaign management, branding, and advertising.
• Search Engine Optimization (SEO), Social Media Optimization (SMO) and lead generation.
• Demand generation through content creation, press release writing and distribution, newsletter and email marketing.
• Market segmentation, profiling and direct marketing to B2B and B2C clients.
• Website usability, design, content creation, domain management, metrics, tracking, A/B testing, and analysis.